Lawn care is a multi billion dollar industry and as the demand for quality care services increases, so do the number of companies and services offering lawn care solutions. There are several tools you can use to increase your chances of making a sale:
o Business Cards: Business cards are a great tool for both advertising your services and promoting your business. Most CRM reports that 60% of clients make an initial buy decision online from their first contact. Advertising your company with Facebook ads is also a good way to reach potential customers looking for certain services or products.
o Yard Maintenance Services: It’s no secret that lawn care services can be a profitable business. You need to have a list of clients, the most common method for this is by word of mouth. You can post fliers, brochures and flyers at local businesses and get a fair number of responses.
o Customer Service: A lot of customers are hesitant to purchase something that they are not completely satisfied with, this is why it’s important to address a customer’s needs and concerns. Make sure you listen to what a client has to say, you don’t have to agree with them; simply answer the questions in a manner that makes them feel comfortable and not pressured. If you don’t respond to a customer’s questions or concerns, they will become even more hesitant to make a purchase from you.
o Advertisement: If you don’t already have a lawn care marketing budget, start off small. Place some signs around town or your home and let your neighbors know about your service. Once you have some referrals and customers you can scale up your marketing budget accordingly.
When considering lawn care services, remember to market to your target audience. If you’re going to use any of the techniques above, make sure you use them all.
o Make Sure You Have A Plan: A good advertising campaign doesn’t just happen. It takes hard work to create a successful plan that produces the desired results. When putting together a marketing campaign, start out with a target market and then think of creative ways to reach them. For example, if you’re a lawn care company that sells organic lawn products, advertise at your local farmers market.
o Business Cards: Using business cards and yard maintenance services is a great way to begin a marketing campaign. This works particularly well if you’re new to your service, or product. Give out fliers and post flyers at local business centers and grocery stores.
o Don’t forget the internet: A business card and yard maintenance services can be very effective if used together. Instead of advertising at the local grocery store, email newsletters and post them on bulletin boards at local stores. Your target market will find them when they walk in and you will have your own mailing list. This will bring in more traffic to your business and help build your brand recognition.