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Ford’s F-Series trucks have led the segment for four decades. In 2017, Ford had a 35.6 percent share of U.S. retail truck sales, followed closely by GM at 34.2 percent and FCA with 22.3 percent. Pickup trucks are the single biggest contributor to the Detroit Big Three automakers’ profits, so there is plenty at stake as they fight for market share. In the battle for pickup customers, GM launched a new version of its Silverado truck designed with a focus on slashing weight and trimming production costs to compete with market leader Ford 24k gold cufflinks uk sale.

Fiat Chrysler, which reports third-quarter results on Tuesday, took a different tack with the new Ram. The automaker stuffed more features into the vehicle – including an optional 12-inch touch screen and partial electrification that saves fuel and helps with acceleration and cruise control – on a bet that customers would pay more in return. So far, the gamble appears to be paying off. The new Ram 1500’s average sale price for the year to date through late October hit $46,856, – higher than the $42,389 average for the Ford F-150, according to industry data 24k gold cufflinks uk sale. Though in FCA’s case the data only involves the higher-end versions of the 2019 Ram 1500 that are available so far, but all versions of the F-150..

Hayden Elder, owner of Elder Chrysler Dodge Jeep Ram in Athens, Texas, said three times in under a month he has had families trade in nearly-new large SUVs made by FCA’s rivals for a new Ram 1500. “This new Ram is the biggest leap I’ve ever seen from one version to another,” Elder said. About 70 percent of the 800 vehicles he sells annually are trucks. Phil Jansen, Fiat Chrysler’s head of product development, said when his team began redesigning the Ram 1500, they decided a lighter, all-aluminum body – which Ford uses for its trucks – was too expensive 24k gold cufflinks uk sale. GM executives reached the same conclusion..

But Fiat Chrysler took a chance that GM did not, and added a large battery pack and electric motor that assist with acceleration and shifting, plus deliver a smooth start-stop function that idles the engine when stopped in traffic, boosting fuel economy. “It can save about this much fuel at an average stop,” said FCA electrification manager Brian Spohn, holding up a small tumbler of water. The decision to offer a larger dashboard screen than its rivals have came late in the design process. Initially, the big screen was offered in the top three of the truck’s six versions. Fiat Chrysler has since decided to offer it on an additional version 24k gold cufflinks uk sale.

Demand is so high, the company has pushed the screen’s supplier for as many screens as it can provide, according to a source familiar with production plans. “We haven’t found the ceiling yet” for what U.S. customers are willing to pay for additional features, said Jim Morrison, head of the Ram brand in North America. Fiat Chrysler had problems earlier this year accelerating production of the new Ram truck on a highly-automated production line installed at a Detroit-area plant that previously made slow-selling sedans 24k gold cufflinks uk sale.